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Working from Cornwall, freelancing remotely and in design studios, I believe in “ideas first” design that challenges the norms to create work that stands out. Standing out from the crowd is easy, the trick is staying true to the brand in the process. Authenticity resonates.

I’ve created brands from scratch, refreshed brands who’ve lost their way, and built on well established brands with fresh ideas and new directions.



ashkillendesign@gmail.com

ASH KILLEN DESIGN ︎ BRANDING ︎ PACKAGING ︎ CAMPAIGN ︎

Top Of The Mornin’

Absurdly Positive Coffee

The definitive gateway coffee brand for adult explorers embodying the positivity, humour and generosity of its founder, Jacksepticeye, while having stand alone value in coffee and beyond.

Client ︎ Top Of The Mornin Coffee ︎ Designers ︎ Ash Killen ︎ Tom Mitchell ︎ George Hartley ︎ Creative Director ︎ Stephen McDavid ©EarthlingStudio

Oaf

Stupidly Tasty Gluten-Free Bread 

It’s gluten-free bread. Don’t overthink it.

Client ︎ Juvela ︎ Oaf ︎ Designers ︎ Ash Killen ︎ Creative Director ︎ Linsey Hales ︎ Illustration ︎ AJ Higgins  ©IntoTheLight

Chefly

Real Easy, Real Tasty, Real Food 

Changing the food delivery game with meals created by Chefs and cooked fresh in small batches every week. A reimagining of the Chefly brand to give them a design that fits their ethos of delivering great quality food with honesty and affordability.

Client ︎ Chefly LTD ︎ Designer ︎ Ash Killen ©AshKillen

Jaffa

Squeeze The Day

Refreshing the UK’s leading citrus brand to inspire a new generation towards higher quality, fresher than fresh, naturally joyful fruit.

Client ︎ Jaffa ︎ Designers ︎ Ash Killen ︎ Tom Mitchell ︎ George Hartley ︎ Creative Director ︎ Stephen McDavid ©EarthlingStudio

Glen’s Vodka

A Sip Of Real Scottish Spirit 

Reimagining a proudly scottish brand by creating an identity rooted in the unique character of its place, people, and its over fifty-year heritage. With a fresh new story to tell, we introduced craft and character into every element, from evolving the brandmark to redrawing the symbolic rampant lions.

Client ︎ Glen’s Vodka ︎ Designers ︎ Ash Killen ︎ Kris Wilson ︎ Design Director ︎ Melissa Preston ︎ Creative Director ︎ Matt Burns ©ThirstCraft