UGLY // GET REAL. GET UGLY.
Healthy doesn’t have to be boring and in a world of fakes, Ugly keeps it real. Taking aim at the sugar-fuelled, fizzy drinks competition, Ugly has nothing to hide. I worked as part of a small design team to develop a brand with real attitude.

Designers// Ashley Killen + Luke Thompson
Design Director// Stephan McDavid
Creative Director// Sean Thomas
Agency// JKR Global

Images and design have been reproduced by the kind permission of JKR Ltd (copyright owners) and were designed by me whilst employed as a Senior Designer by them