Working from Cornwall, freelancing remotely and in design studios, I believe in “ideas first” design that challenges the norms to create work that stands out. Standing out from the crowd is easy, the trick is staying true to the brand in the process. Authenticity resonates.

I’ve created brands from scratch, refreshed brands who’ve lost their way, and built on well established brands with fresh ideas and new directions.

My work ranges from startups to big global brands and the process is always the same:
︎  Get to know the brand
︎  Define its purpose
︎  Create ownable designs





Healthy doesn’t have to be boring and in a world of fakes, Ugly keeps it real. Taking aim at the sugar-fuelled, fizzy drinks competition, Ugly has nothing to hide. I worked as part of a small design team to develop Ugly into a brand with real attitude.

Client ︎ Green Park Snacks ︎ Designers ︎ Ash Killen ︎ Luke Thompson ︎ Design Director ︎ Stephen McDavid ︎ Creative Director ︎ Sean Thomas ©JKRGlobal