SNICKERS // GLOBAL REFRESH
The #1 chocolate bar brand in the world was disappearing into the crowd of brown-coloured chocolate brands. We worked to flex their iconic assets and build in new ones to give Snickers a substantial new sense of purpose.

Designers// Ashley Killen + Connor Davey
Design Director// Stephan McDavid
Creative Director// Sean Thomas
Agency// JKR Global

Images and design have been reproduced by the kind permission of JKR Ltd (copyright owners) and were designed by me whilst employed as a Designer by them

SNICKERS // GLOBAL REFRESHThe #1 chocolate bar brand in the world was disappearing into the crowd of brown-coloured chocolate brands. We worked to flex their iconic assets and build in new ones to give Snickers a substantial new sense of purpose.

SNICKERS // GLOBAL REFRESH
The #1 chocolate bar brand in the world was disappearing into the crowd of brown-coloured chocolate brands. We worked to flex their iconic assets and build in new ones to give Snickers a substantial new sense of purpose.