Working from Cornwall, freelancing remotely and in design studios, I believe in “ideas first” design that challenges the norms to create work that stands out. Standing out from the crowd is easy, the trick is staying true to the brand in the process. Authenticity resonates.

I’ve created brands from scratch, refreshed brands who’ve lost their way, and built on well established brands with fresh ideas and new directions.

My work ranges from startups to big global brands and the process is always the same:
︎  Get to know the brand
︎  Define its purpose
︎  Create ownable designs





The #1 bar brand in the world was disappearing into the chocolate crowd. We worked to flex their iconic assets and build in new ones to give Snickers a substantial new sense of purpose.
An all encompassing project covering branding, packaging and comms.

Client ︎ Mars Confectionary ︎ Designers ︎ Ash Killen ︎ Connor Davey ︎ Design Director ︎ Stephen McDavid ︎ Creative Director ︎ Sean Thomas ©JKRGlobal