Working out of Cornwall, freelancing remotely and in design studios, I believe in “ideas first” design that challenges the norms to create work that stands out. Standing out from the crowd is easy, the trick is staying true to the brand in the process. Authenticity resonates.

I’ve created brands from scratch, refreshed brands who’ve lost their way, and built on well established brands with fresh ideas and new directions.

My work ranges from startups to big global brands and the process is always the same:
︎  Get to know the brand
︎  Define its purpose
︎  Create ownable designs



Recycle(d): Rethinking Recycling.

Two Degrees° Creative were running an Instagram-based campaign that saw designers create their own version of Gary Anderson’s iconic recycling symbol. My take on the symbol was to highlight the first R of the three that is "Reduction". It's the most important part of the process in that by reducing consumption, we reduce the need to recycle and ultimately negate the energy needed in the process of recycling.

Client ︎ Two Degrees° Creative︎Designer ︎ Ash Killen