IRN-BRU // MADE FROM GIRDERS
Scotland’s #1 soft drink had lost it’s way. With Irn-Bru, we looked back to push them forward. Drawing inspiration from their original strongman icon and the unforgettable “Made From Girders” campaign, we developed a brand of strength and defiance that feels both fresh and familiar.

Designers// Ashley Killen + James Snook
Design Director// Stephan McDavid
Creative Director// Sean Thomas
Agency// JKR Global

Images and design have been reproduced by the kind permission of JKR Ltd (copyright owners) and were designed by me whilst employed as a Designer by them