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Working from Cornwall, freelancing remotely and in design studios, I believe in “ideas first” design that challenges the norms to create work that stands out. Standing out from the crowd is easy, the trick is staying true to the brand in the process. Authenticity resonates.

I’ve created brands from scratch, refreshed brands who’ve lost their way, and built on well established brands with fresh ideas and new directions.



ashkillendesign@gmail.com

ASH KILLEN DESIGN ︎ BRANDING ︎ PACKAGING ︎ CAMPAIGN ︎

Irn-Bru

Made From Girders

Scotland’s #1 soft drink had lost it’s way. With Irn-Bru, we looked back to push them forward. Drawing inspiration from their original strongman icon and the unforgettable “Made From Girders” campaign, we developed a brand of strength and defiance that feels both fresh and familiar.

Client ︎ A.G.Barr ︎ Irn-Bru ︎ Designers ︎ Ash Killen ︎ James Snook ︎ Design Director ︎ Stephen McDavid ︎ Creative Director ︎ Sean Thomas ©JKRGlobal