Working out of Cornwall, freelancing remotely and in design studios, I believe in “ideas first” design that challenges the norms to create work that stands out. Standing out from the crowd is easy, the trick is staying true to the brand in the process. Authenticity resonates.

I’ve created brands from scratch, refreshed brands who’ve lost their way, and built on well established brands with fresh ideas and new directions.

My work ranges from startups to big global brands and the process is always the same:
︎  Get to know the brand
︎  Define its purpose
︎  Create ownable designs




Scotland’s #1 soft drink had lost it’s way. With Irn-Bru, we looked back to push them forward. Drawing inspiration from their original strongman icon and the unforgettable “Made From Girders” campaign, we developed a brand of strength and defiance that feels both fresh and familiar.

Client ︎ A.G.Barr︎Designers ︎ Ash Killen ︎ James Snook︎Design Director ︎ Stephen McDavid︎Creative Director ︎ Sean Thomas