Working out of Cornwall, freelancing remotely and in design studios, I believe in “ideas first” design that challenges the norms to create work that stands out. Standing out from the crowd is easy, the trick is staying true to the brand in the process. Authenticity resonates.

I’ve created brands from scratch, refreshed brands who’ve lost their way, and built on well established brands with fresh ideas and new directions.

My work ranges from startups to big global brands and the process is always the same:
︎  Get to know the brand
︎  Define its purpose
︎  Create ownable designs




Changing the food delivery game with meals created by Chefs and cooked fresh in small batches every week. A reimagining of the Chefly brand to give them a design that fits their ethos of delivering great quality food with honesty and affordability.

Client ︎ Chefly LTD︎Designer ︎ Ash Killen