Working from Cornwall, freelancing remotely and in design studios, I believe in “ideas first” design that challenges the norms to create work that stands out. Standing out from the crowd is easy, the trick is staying true to the brand in the process. Authenticity resonates.

I’ve created brands from scratch, refreshed brands who’ve lost their way, and built on well established brands with fresh ideas and new directions.

My work ranges from startups to big global brands and the process is always the same:
︎  Get to know the brand
︎  Define its purpose
︎  Create ownable designs





The definitive gateway coffee brand for adult explorers embodying the positivity, humour and generosity of its founder, Jacksepticeye, while having stand alone value in coffee and beyond.

Client ︎ Top Of The Mornin Coffee ︎ Designers ︎ Ash Killen ︎ Tom Mitchell ︎ George Hartley ︎ Creative Director ︎ Stephen McDavid ©Earthling Studio



Reimagining a proudly scottish brand by creating an identity rooted in the unique character of its place, people, and its over fifty-year heritage. With a fresh new story to tell, we introduced craft and character into every element, from evolving the brandmark to redrawing the symbolic rampant lions.

Client ︎ Glen’s Vodka ︎ Designers ︎ Ash Killen ︎ Kris Wilson ︎ Design Director ︎ Melissa Preston ︎ Creative Director ︎ Matt Burns ©Thirst Craft



Changing the food delivery game with meals created by Chefs and cooked fresh in small batches every week. A reimagining of the Chefly brand to give them a design that fits their ethos of delivering great quality food with honesty and affordability.

Client ︎ Chefly LTD ︎ Designer ︎ Ash Killen ©AshKillen



Producers of high-quality 3D Graphene Foam for future-facing technologies. Integrated Graphene work seamlessly with product design innovators and academics to ensure that they’re perfectly integrated into an technology, continuously adapting. To that end, I created an identity that flexes to fit the format, with the power of Graphene at its core.

Client ︎ Integrated Graphene ︎ Designer ︎ Ash Killen ︎ 3D+Motion ︎ LiquidLizard︎Strategy ︎ Ryan Vaughan ©Vaughan+Company



No one should feel guilty about snacking. Hippeas set out to prove that organic chickpea puffs are not only tasty, but nutritious too. So we created them a bold and colourful brand for “today’s hippies”

Client ︎ Green Park Snacks ︎ Designer ︎ Ash Killen ︎ Design Director ︎ Stephen McDavid ︎ Creative Director ︎ Sean Thomas ©JKRGlobal