Working out of Cornwall, freelancing remotely and in design studios, I believe in “ideas first” design that challenges the norms to create work that stands out. Standing out from the crowd is easy, the trick is staying true to the brand in the process. Authenticity resonates.

I’ve created brands from scratch, refreshed brands who’ve lost their way, and built on well established brands with fresh ideas and new directions.

My work ranges from startups to big global brands and the process is always the same:
︎  Get to know the brand
︎  Define its purpose
︎  Create ownable designs




Changing the food delivery game with meals created by Chefs and cooked fresh in small batches every week. A reimagining of the Chefly brand to give them a design that fits their ethos of delivering great quality food with honesty and affordability.

Client ︎ Chefly LTD︎Designer ︎ Ash Killen


Producers of high-quality 3D Graphene Foam for future-facing technologies.
Integrated Graphene work seamlessly with product design innovators and academics to ensure that they’re perfectly integrated into an technology, continuously adapting.
To that end, I created an identity that flexes to fit the format, with the power of Graphene at its core.

Client ︎ Integrated Graphene︎Designer ︎ Ash Killen︎3D+Motion ︎ LiquidLizard︎Strategy ︎ Ryan Vaughan


An Illustration Gallery, Print Shop & Studio Space that is built on diversity and strives to provide equal opportunities.
To represent diversity and community, the identity is a modern interpretation of the building blocks of art & design; basic shapes, patterns and primary colours.

Client ︎ Bodega Bijou Gallery︎Designer ︎ Ash Killen


A modernisation and reimagining of a well known UK brand. Right Guard needed something to stand for and if not guarding you from sweat, then what?

Client ︎ Right Guard︎Designer ︎ Ash Killen︎Design Director ︎ Elena Cartasegna︎Creative Director ︎ Martin Francis


No one should feel guilty about snacking. Hippeas set out to prove that organic chickpea puffs are not only tasty, but nutritious too. So we created them a bold and colourful brand for “today’s hippies”

Client ︎ Green Park Snacks︎Designer ︎ Ash Killen︎Design Director ︎ Stephen McDavid︎Creative Director ︎ Sean Thomas